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Streetwear isn’t just clothing — it’s a language. Every fit, every detail, every drop tells a story. RAULA was born out of that language: oversized, expressive, and unapologetic.
On September 22, 2025, RAULA officially launches with its first drop. But before Drop 01 arrives, here’s the story behind the brand.
The Inspiration
RAULA didn’t start as a business plan — it started with my life as an artist.
As a creator, I’ve often bought clothes for shoots or performances that looked good on camera but didn’t work in everyday life. They were too trendy, too fragile, or didn’t carry that artistic aura when the lights went off.
I wanted something different. Clothing that works on stage, in the studio, or on the streets — pieces that feel like daily essentials while still carrying artistic expression. That gap became RAULA.
RAULA is unisex, oversized, and expressive. It’s for artists, dreamers, and anyone who wants their clothes to tell a story.
Oversized as a Statement
Oversized isn’t just a fit — it’s a statement.
When you wear oversized, you’re rejecting the idea that fashion must follow “perfect proportions.” You’re embracing comfort, individuality, and presence.
At RAULA, oversized is in our DNA. Every piece is designed to flow differently — tees, blazers, and future drops all carry that bold silhouette. Oversized means you stand out without shouting.
Monthly Drops, Not Fast Fashion
We’re not chasing fast fashion. But we’re not slow either.
Instead, RAULA is built around 1–2 limited drops each month. Each release is fresh, intentional, and limited in number — not endless stock. We want every piece to feel personal, collectible, and connected to a story.
Drop 01 begins with oversized tees made from 240 GSM premium cotton — minimal fronts, expressive backs, crafted for both daily wear and bold presence.
The RAULA World
RAULA is more than fabric. It’s a world we’re building — where fashion meets art, and community comes first.
We don’t just drop clothes; we drop stories. Each release connects to a bigger vision. Whether you discover RAULA through Instagram, our site, or even at my Airbnb studio, you’re already part of something bigger.
This is just the beginning. On September 22, 2025, Drop 01 arrives. After that, RAULA will continue evolving — oversized, unisex, and unapologetic.
Final Word:
RAULA is oversized. RAULA is unisex. RAULA is outspoken. RAULA is you.